One Platform
for Industry-Wide TV
Ad Measurement

Trusted, Scalable Platform Measuring
All Forms of TV Advertising

The TVSquared ADvantage platform provides independent, always-on measurement that powers actionable, real-time insights, at scale, for advertisers across the TV ecosystem.

ADvantage is fully cross-platform and used by thousands of clients globally as the single source of truth for reach, frequency and outcomes across all forms of TV – from linear to OTT/CTV.

100B

impressions per month

1M

TV campaigns

1,000

weekly users

5,000+

advertisers

75

countries

With thousands of active users, ADvantage offers advertisers the flexibility to select KPIs and measure what matters most. Always-on reporting, live dashboards and actionable insights drive transparency and optimization throughout the TV media mix.

Scale Faster

Leverage a platform that processes billions of impressions, web actions and viewership data, and serves up real-time insights anytime, anywhere.

ADvantage is built to scale with campaigns and datasets of any size, and brings privacy-compliant TV measurement to advertisers, publishers, MVPDs, broadcasters and DSPs around the world.

Scale Faster

ADvantage processes billions of impressions, web actions and viewership data, and serves up real-time insights anytime, anywhere.

Built to scale with campaigns and datasets of any size, ADvantage brings privacy-compliant TV measurement to advertisers, publishers, MVPDs, broadcasters and DSPs around the world.

Empower Enterprise Teams

TVSquared’s end-to-end enterprise platform is designed to help publishers, MVPDs and large-scale advertisers achieve their business goals.

ADvantage is fully federated and easy-to-use, offering compliance control and full visibility – from roles and permissions to sales performance across markets.

 

One platform for industry-wide
TV ad measurement.