THE BROADCAST: TVSquared’s Monthly Newsletter

TVSquared’s “The Broadcast” is a monthly newsletter devoted to the biggest trends impacting TV advertising across linear and OTT, including real-world insights from industry leaders and news for brands, agencies and media owners.

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Past Issues

March 2021

The March 2021 issue of TVSquared’s “The Broadcast” includes a recent Adweek webinar – where leaders from Blockgraph and TVSquared delve into today’s burgeoning cross-platform TV opportunities, takes a look into what a cookie-less world means for TV, and highlights some of the amazing women – across departments and continents – who make a positive difference at TVSquared each day.

February 2021

The February 2021 issue of TVSquared’s “The Broadcast” takes an in-depth look into how cross-platform TV measurement has evolved and TVSquared’s ADvantage XP for cross-platform, cross-channel, cross-screen TV measurement.

January 2021

The January 2021 issue of TVSquared’s “The Broadcast” delves into the biggest industry trends this year and more.

December 2020

The December 2020 issue of TVSquared’s “The Broadcast” includes a candid conversation with Nurx on the DTC brand’s journey to TV, the latest DTC TV ad insights from UK advertisers – and reveals TVSquared’s one millionth TV campaign measured.

November 2020

The November 2020 issue of TVSquared’s “The Broadcast” takes an in-depth look into empowering advertisers to measure TV how people watch it – across all platforms and screens.

October 2020

The October 2020 issue of TVSquared’s “The Broadcast” reveals the top takeaways from Advertising Week 2020 and delves into why addressability is so crucial to TV advertising.

September 2020

The September 2020 issue of TVSquared’s “The Broadcast” tackles the latest evolution in cross-platform measurement, the 2020 Emmy “TV ad winners” and the emerging role of data-driven linear.

August 2020

The August 2020 issue of TVSquared’s “The Broadcast” delves into the game-changing partnership between Sky and TVSquared, which proves the full scope of TV’s effectiveness, and explores how advertisers can be empowered during COVID-19.

July 2020

The July 2020 issue includes key findings on how COVID-19 has impacted TV advertising, the importance of staying on-air and more.

June 2020

The June 2020 issue covers the latest trends for booming DTC brands and how advertisers can unlock the power of data-driven linear.

May 2020

The May 2020 issue covers how OTT is impacting all corners of the TV ecosystem (including real-world insights from industry leaders), examines how well ratings really align with TV-driven response, a new can’t-miss podcast and more of the latest TV advertising news and trends.

April 2020

The April 2020 issue delves into how COVID-19 is impacting advertisers throughout the world, unpacks OTT advertising and spotlights DTC brands in 2020.

March 2020

The March 2020 issue includes a look at how ad spend is coming back to TV, pan-European TV performance, and this year’s Oscar “ad winners.”

February 2020

The February 2020 issue delves into cross-platform, multi-touch attribution capabilities, Super Bowl LIV TV ad “winners” and more.

January 2020

The January 2020 issue covers the latest TV news and insights, including the biggest trends impacting TV advertising this year, the world’s largest OTT and linear attribution rollout and best practices for maximizing local TV.