Diversified Data that Delivers Precise TV Measurement

Currency-Grade Data for Advanced TV Analytics

TVSquared has the largest representative worldwide coverage of panel and modeled datasets, providing currency-grade data that delivers the highest degree of precision for TV measurement.

Ad occurrence and exposure data from more than 150 million global households, combined with audience demographics and server-side tags on over 50 OTT publishers, make TVSquared’s scale unmatched.

150M

global HHs

60M

authenticated U.S. HHs

50+

OTT partners and publishers

TVSquared’s diversified datasets create the richest picture of TV measurement, opening up insights for reach and frequency, unique reach, outcomes and audiences for all households – regardless of panel size or TV manufacturers.

Activating Audiences

From third-party demographics to transactional, purchase-level datasets, TVSquared delivers audience insights, including who you’ve reached, where you’ve reached them and who responded or took actions – online and offline.

Data-driven audience insights cover all forms of TV, from traditional to addressable ads served on any device.

Informing Audience Activation

From third-party demographics to transactional, purchase-level datasets, TVSquared delivers audience insights, including who you’ve reached, where you’ve reached them and who responded or took actions – online and offline.

Audience analytics can inform strategies for all forms of TV advertising, from traditional and data-driven linear to OTT and addressable ads served on any device.

Securing Data at Every Step

Integrated across premium publishers, DSPs and identity and audience partners, TVSquared safely ties datasets to anonymized IDs to deliver insights on the effectiveness and efficiency of TV advertising at the household level.

Data security and privacy is core to our business and part of our global DNA. TVSquared is GDPR and CCPA compliant, ensuring that data is protected to the highest standards for our customers around the world.

 

Delivering the best insights for TV ad measurement.